7-7-7 Campaign is our flagship initiative during World Antimicrobial Resistance (AMR) Awareness Week, taking place from 18 to 24 November 2025. This campaign brings together seven stakeholders, taking seven key actions over seven days, in alignment with this year’s global theme: “Act Now: Protect Our Present, Secure Our Future.”
WAAW 2025 Event Highlights:
- Awareness content display at Geneva Cornavin Main Train Station – 18 November 2025
- Blue illumination of the Jet d’Eau – 23 November 2025
- Display of flags on the Pont du Mont-Blanc (Geneva) – 17–19 November 2025
- Global Intergenerational Dialogue on AMR– 24 November 2025, Geneva-Hybrid
- Partner events globally – 18-24 November 2025
Opportunities for Engagement:
- Social Media Participation
Share a short video or awareness content (e.g., facts, messages, or initiatives related to AMR) in any language, as part of the 7-7-7 Campaign.
- Awareness Content Display at Geneva Cornavin Train Station
Submit a short video, awareness content, or informational material highlighting your country’s work on AMR. You are also welcome to join us in person to engage with the visitors.
- Engage in a Global Intergenerational Dialogue on AMR
Participate in person in Geneva or virtually from across global regions to engage in an interactive discussion on AMR
- Celebrate the Blue Illumination of Jet d’Eau and display of flags on Pont du Mont-Blanc
Click a picture/video and share a message on social media to raise awareness of AMR
Register your interest in participating by filling out this form.
Utilize the social media toolkit to participate in our campaign.
